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Modern Media in the Home

Modern Media in the Home

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Modern Media in the Home

An ethnographic study

By Hugh Mackay, Darren Ivey

Publication date: 2004
Total pages: 184
ISBN: 1 86020 598 4
Price: £ 17.50


Modern Media in the Home is a readable and lively account of recent empirical research on media use in the home. It reports an important study of the use of the breadth of the mass media in Wales in the digital era. Examining the place of the media in everyday life and social relationships, Modern Media in the Home focuses on ten diverse households, and what emerges is a fascinating account of the diversity of contemporary media uses. Reporting the fine-grained detail of domestic interaction, it explores how the media are used and made sense of, and the sorts of experiences, interaction and identities that are sustained or developed through media use.


‘In a field where abstract theoretical speculation is rife and careful empirical research is rare, this is a rich compendium of useful insights into how exactly it is that we live with the communications technologies in our homes.’Professor David Morley, Goldsmiths College, University of London


Hugh Mackay is a Senior Lecturer in Sociology at The Open University, and Darren Ivey is a freelance researcher for media organisations in Wales, formerly he was Research Fellow at The Open University

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