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Trading Culture

Trading Culture

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Trading Culture

Global Traffic and Local Cultures in Film and Television

Edited by: Sylvia Harvey

Publication date: 2006
Total pages: 256
ISBN: 0 86196 669 4
Price: £ 20.00


Aims: This collection explores a variety of contemporary and historical issues related to the trade in cultural commodities between cultures, countries and continents. The contributors write from a variety of perspectives within the fields of film, television and cultural studies, and all touch upon the distinctiveness of cultural expression and the effects of the migration of cultural commodities across national boundaries. In UNESCO’s language of international diplomacy, the promotion of cultural diversity has emerged, along with biodiversity, as a new ethical imperative. In 2005 its General Council – with the dissent of only two member states – supported the creation of a new international treaty, the Convention on the Protection and Promotion of the Diversity of Cultural Expressions. In exploring some of the links between cultural and economic power this book echoes the concerns of the Convention – that the neo-liberal international trading regime may have the consequence of reducing the public expression of cultural differences. However, the contributors reveal some of the complexities and contradictions of international trade and cultural exchange whether in the growing cultural markets of China, Brazil and India or in the two-way flows of largely Anglo-Saxon north Atlantic exchanges. And behind these investigations lie some larger questions about the links between cultural expression, cultural suppression and political violence.


Introduction: [Cultural Diversity and Cultural Trade], Sylvia Harvey
Section One: Rethinking the Trade in Culture
Chapter 1. Trade wars, culture wars, by Geoffrey Nowell-Smith
Chapter 2. Media policy-making in the free trade era: the impact of the GATS negotiations on audiovisual industries, by Des Freedman
Chapter 3. The 'wrong type' of Television: New Labour, British broadcasting and the rise and fall of an exports 'problem', by Simon Blanchard
Chapter 4. Indigenous culture and the politics of place: regulation for regionalism in British broadcasting, by Sylvia Harvey
Section Two: National Industries: Global Currents
Chapter 5. Ahead of the bandwagon: Lebanon’s free media market, by Dima Dabbous-Sensenig
Chapter 6. Trading genie out of the bottle: g lobal currents in India’s film and television industries, by Manjunath Pendakur
Chapter 7. Going global: the Brazilian scripted film, by Lúcia Nagib
Chapter 8. Copycat TV and new trade routes in Asia and the Pacific, by Albert Moran and Michael Keane
Chapter 9. From Latin Americans to Lations: Spanish-language television and its audiences in the United States, by John Sinclair
Chapter 10. National cinema as cultural exchange: the international circuit of Scottish films, by Duncan Petrie
Section Three: National Cultures in a Transatlantic Context
Chapter 11. Special Relatinships: Anglo - American screen romance and nationality, by Sarah Street
Chapter 12. American production in Britain during the 1950s: culture, economics and geography, by Tom Ryall
Chapter 13. Adventure, exchange and identity: British, American, and Un­‑American involvement in costume adventure TV series and films in the postwar era, by Steve Neale
Chapter 14. Brigitte Bardot and Hollywood ’s takeover of the US art film market in the 1960s, by Tino Balio
Chapter 15. Crossing over: exporting indigenous heritage to the USA, by Andrew Higson
Chapter 16. Trading cultural commodities or promoting cultural diversity? UNESCO’s new convention, by Sylvia Harvey and Carole Tongue


Sylvia Harvey is Professor of Broadcasting Policy and Co-Director of the Centre for Media Policy, Regulation and Ethics at the University of Lincoln, UK. Her recent publications are on film and broadcasting policy in the journals Screen and Political Quarterly and she has written about issues in broadcasting history and regulation in the edited collections:  A Companion to Television (ed. Wasko, 2005), The Television History Book (ed. Hilmes, 2003) and Toward a Political Economy of Cultur e (eds. Calabrese and Sparks, 2004). Her current research is on broadcasting regulation and regionalism.

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