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CNN Making News in the Global Market

CNN Making News in the Global Market

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CNN Making News in the Global Market

By Don M. Flournoy, Robert K. Stewart

Publication date: 1997
Total pages: 240
ISBN: 1 86020 517 8
Price: £ 30.00

Publication date: 1997
Total pages: 240
ISBN: 1 86020 542 9
Price: £ 16.50


Description

CNN's presence is felt in every part of the world, its brand name synonymous with news from everywhere, all the time. The same energy, boldness, and responsiveness to market opportunities that defined CNN's early years makes it today's company to watch and to learn from in the business of international news.
CNN: Making News in the Global Market chronicles how founder Ted Turner transformed his Atlanta-based company into a credible international news service in spite of his activist social agenda that challenged well-established journalistic traditions. Furthermore, his company's aggressive strategy of covering news whenever and wherever it happens, of breaking the news first, of going live from the scene, has frequently put the company in the uncomfortable position of shaping the events it relentlessly covers.
CNN: Making News in the Global Market uses first-hand accounts from many insiders, incorporating interviews with Ted Turner and company managers, with those who gather, produce, market and globally distribute the news, and with those who have signed on as CNN partners. The result is a revealing look at how an American company took shape around a strong leader, how it built and projected a world-class identity, and now prepares for stiff international competition.
In an attempt to provide updated information, a Web site for CNN: Making News in the Global Market is being maintained on the Ohio University Institute for Telecommunications Studies site, located at http://its.ohiou.edu/cnnbook. Also included are photographs of many of the individuals interviewed in this book, as well as corrections, clarifications, reviews, and links to Web sites listed in the book.
CNN: Making News in the Global Market will be of interest to media/communication studies students and academics as well as journalists and broadcast practitioners.


Foreword by Ex - President Jimmy Carter

Biography

Professor Flournoy is Director of the Institute of Telecommunications Studies at Ohio University. Dr Robert Stewart is Associate Professor at E.W. Cripps School of Journalism, Ohio University.



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