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Educational Television

Educational Television

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Educational Television

What do People want?

Edited by: Manfred Meyer

Publication date: 1997
Total pages: 260
ISBN: 1 86020 528 3
Price: £ 25.00


In April 1996, the Internationalises Zentralinstitut für das Jugend- und Bildungsfernsehen (IZI) held an international conference which presented a selection of noteworthy educational programmes produced by European television stations that had been accepted by a larger audience as being 'interesting' or 'instructive'. Issues of the acceptance and uses of such programmes were discussed in the light of the latest results of programmes and audience research. Research experts were asked to focus on the following aspects: - viewers attitudes towards television and their expectations of it as a medium for education and learning; - programme interests and preferences that go beyond entertainment, sport or news programmes; - image and acceptance of educational programmes; - types of viewers and users, differences in information processing and learning styles and their influence on television viewing behaviour.

Educational Television: What do people want - what do they get? includes the findings which resulted from this conference.


Manfred Meyer is Deputy Head of IZI.

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