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Shifting Landscapes Television Fiction in Europe

Shifting Landscapes Television Fiction in Europe

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Shifting Landscapes Television Fiction in Europe

Edited by: Milly Buonanno

Publication date: 1999
Total pages: 230
ISBN: 1 86020 566 6
Price: £ 20.00


The production and transmission of domestic TV fiction is currently experiencing a significant increase in Europe, particularly in Spain and Italy where television is witnessing a renaissance. Pushing this growth – an in many ways paralleling it – it is the serialisation of TV fiction, most of which is aimed at the daytime schedules. Furthermore, local television storytelling is rapidly gaining favour with domestic audiences at the expense of US imports which no longer gain seemingly automatic access to prime time schedules.

These and other developments – such as the emergence of strong female characters even in dominantly male genre series – are documented in detail in the work of the European Audiovisual Observatory (OFI), Rome. Shifting Landscapes: Television Fiction in Europe is the second annual comparative report of the Eurofiction Project. Focussing on 1997, the work of the Observatory has been extended to cover the main trends in television fiction in seven countries: Russia and Switzerland have been added to the original core of Germany, France, Italy, Spain and the United Kingdom.

Based on quantitative and qualitative methodologies, the Observatory’s monitoring of drama and comedy in the key European markets provides information which is invaluable to media scholars, policy-makers and broadcasting professionals and decision-makers working in the television industries of Europe.

The media analysts involved in the Observatory all belong to some of the most important research centres analysing the wealth of data presented in this book: the Universitas de Firenze and Salerno, Italy; the Institut National de l’Audiovisuel (INA) and the Conseil Superieur de l’Audiovisuel (CSA), France; the Universitat Siegen, Germany; the Universitat Autonoma de Barcelona, Spain; the British Film Institute (BFI), UK.


Milly Buonanno is Director of the Osservatorio sulla Fiction Italiana (OFI) and Associate Professor of the Sociology of Communication in the Department of Political Sciences and Sociology at the Universita de Firenze. She is the author and editor of many works on television and culture industries.

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