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Television in the Olympics

Television in the Olympics

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Television in the Olympics

By Miquel de Moragas Spà, Nancy K. Rivenburgh, James F. Larson

Publication date: 1995
Total pages: 296
ISBN: 1 86196 538 8
Price: £ 25.00


For decades, scholars have studied the Olympic Games ­ the history, the sports, the politics, the cultures and the economics involved, trying to understand how each aspect relates to the modern Olympic movement as introduced by Baron Pierre de Coubertin 100 years ago.
Television in the Olympics analyses three broad aspects of television in the Olympic Games: Economic, Organisational and Technological infrastructures for Olympic Television; Communicating Culture, Olympism, and Politics in the Opening Ceremony: A Comparative Analysis; The Viewing Experience


Miquel de Moragas Spà is Professor in Communication Sciences and Director of the Olympic Stuidies Centre at the Autonomous University of Barcelona.
Dr Nancy Rivenburgh is at the School of Communication, University of Washington, Seattle, USA.
Dr James Larson is at the Center for Advanced Research and Training in Telecommunications, University of Colorado, Boulder, USA.

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